Graphology- Saussures

 

LANGUAGE LEVELS

Graphology -  is those features which contribute to the appearance of a text on a page.

e.g.

·        Fonts

·        Colours

·        Size

·        Capitalisation

·        Bold/italic/underline

·        Layout (columns, graphs etc.)

·        Photos/images (graphs. Images)

 

Semiotics:

Semiotics is a distinct part of graphology associated with signs.

It was developed by Ferdinand Saussure.

Sign = a logo/image with a meaning outside of text. For example a toilet sign.

Iconic Sign = a direct picture (often simplified) of what it represents e.g. a car park

Symbolic Sign = usually defined by cultural convention, in which a sign draws on an association or connotation e.g. a school logo.